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The inventive industry-led online community is recognised by the LACP 2015 Spotlight Awards for successfully raising and debating issues affecting frontline community workers in the health and social care sectors.

Digital PR and Brand Journalism agency, Sarum  and client Totalmobile have been awarded Bronze in the prestigious League of American Communication Professional (LACP) Global Communication Competition, for the innovative online community and blog forum,The Mobile Moment.

Totalmobile provides intuitive mobile working solutions for field based workers. The Mobile Moment launched in November 2014, is a pioneering and highly popular collaborative online community/blog forum focused on mobile working in the health and social care sectors – one of Totalmobile’s target markets.

The timing of the forum’s introduction was strategic, given current UK debate about driving more cooperation between health and social care service provision.

The only platform of its kind, The Mobile Moment brings together expert guest bloggers from the health and social care fields with technology visionaries. Rich new content is posted to the site on a regular basis and socialised via social media. The site is run by Sarum and its network of professional journalists. It has over 20 reputable contributors from across the UK health & social care sectors.

Says Simon McIntyre, Totalmobile’s marketing manager, “We’re delighted to have won this important award. The Mobile Moment is so much more than ‘another blog by a software company’. It is the single most successful communications initiative we have embarked on in the last 12 months.”

Sarum founder Carina Birt said, “It is a delight working with Totalmobile which shared our vision for getting some important messages out to the community it serves, and providing a platform for debate that didn’t exist previously. We’re thrilled to be involved in this initiative, and very proud that its success has been publicly recognised in this way.”

Sarum also clinched Gold for another client, AIIM International, the global community of information professionals. The award was for its World Paper Free Day campaign which the judges commended for its “exceptional first impression”, “superb” narrative, “exceptional” visual design and “outstanding” level of creativity.

“It’s been an excellent year for our clients and an excellent year for Sarum,“ Carina said. “We couldn’t be happier.”

About Totalmobile

Totalmobile is a 30-year old software provider which specialises in innovative mobile-working solutions for public and private sector field workers. Its solutions are especially popular in health, social care and local government, being ideally suited to frontline workers who spend much of their time completing tasks in the community. The fast-growing company has over 30,000 users around the world, with customers spanning the UK, Ireland, Europe and North America.

Crucially, Totalmobile mobile-working solutions are designed from the user’s perspective, and shield frontline workers from technology complexity. The software, now in its 6th generation, supports all major platforms including iOS, Android and Windows and works offline, so workers remain productive without a connection.

Totalmobile has a strong network of partners including Vodafone, BT, Fujitsu, Capita and Civica, giving customers access to a complete, end-to-end enterprise-class mobile-working solution. More at

About Sarum

Award-winning digital PR and brand journalism agency, Sarum, delivers strategic PR and communications services to UK, USA and European based clients and is run by Carina Birt who founded the agency 20 years ago.

Sarum includes amongst its clients AIIM, Neo Technology, EASY Software, Sopra Banking Software, VoiceSage, Theorem Inc and Totalmobile.

For further information please contact-

Carina Birt, Sarum

+44 1722 322916


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