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TotalMobile joined an illustrious group of Irish marketers when it picked up the Marketing Team of the Year at the CIM Ireland Marketing Excellence Awards on Thursday, November 6.

The hottest marketing campaigns from every business sector were recognised at the 15th annual awards ceremony at Belfast City Hall.

The judges said TotalMobile was: “A great example of SME marketing using social media. Fantastic recruitment project using social media to recruit graduate and experienced computer programmers.  A dedicated team effort across the company integrated across all departments, marketing, HR and developers. The application demonstrated that all individuals in a company are responsible for marketing in some way not just the marketing department. Congratulations to the team on a fantastic effort! This application is the winner, as it demonstrates big budgets are not always the answer to good marketing, it’s about having a creative, innovative and passionate team.”

The award was given to team of Simon McIntyre, Olga Pollock, Ashley Ball, Rebecca Reid, Ronnie Geddis Annemarie Steele, and Ellen Mackessy by award sponsor John Brolly, Marketing Manager of the Irish News.

It helps mark a year of significant awards success for the company, which also recently picked up Digital Company of the Year at the UTV Business Eye Awards, and earlier this year won an Irish News Workplace and Employment Award.

TotalMobile is a 29-year-old software provider employing around 130 at its Belfast-base, Pilot Point. It specialises in innovative mobile-working solutions for public and private sector field workers. Its solutions are especially popular in health, social care and local government, being ideally suited to frontline workers who spend much of their time completing tasks in the community. The fast-growing company has over 25,000 users around the world, with customers spanning the UK, Ireland, Europe and North America.

TotalMobile has a strong network of partners including Vodafone, Fujitsu, Civica, Capita and Serco, giving customers access to a complete, end-to-end enterprise-class mobile-working solution. More

The winners in all categories of the CIM Ireland Marketing Excellence Awards were:

Marketing with Impact – Professional Services Sponsored by AMADEUS and Selective Travel: University of Ulster

Marketing with Impact – FMCG, Food, Retail sponsored by Posh Nosh Catering Company:  Smarts Communicate (Bushmills)

Marketing with Impact – Hotels, Leisure, Bars, Restaurants, Travel, Tourism and Venues sponsored by Emirates: McComb’s Coach Travel – Game of Thrones Tours

Marketing with Impact – Construction, Engineering, Automotive, Transport, Manufacturing sponsored by Corporate AV Hire: Marcon

Marketing with Impact – Charity, Community and Voluntary Sector sponsored by 3Sixty Create: Lough Neagh Partnership (River to Lough Festival)

Marketing with Impact – Public Sector sponsored by CIM: Derry City Council (Legenderry Food Festival)

Marketing Exporter of the Year sponsored by Invest NI: CDE Global Ltd

Best Marketing Campaign for an Event sponsored by Inform Communications: Smarts Communicate (Bushmills Campaign)

Marketing with Impact – Best Use of Digital sponsored by Leaf: NITB

Marketing Gamechanger sponsored by McGowan’s Belfast: Geoff Wilson Consultancy (Eye for Education and the Irish FA Enterprise Project

Marketing Team of the Year sponsored by The Irish News: Total Mobile

Marketing Agency of the Year sponsored by PML Group Northern Ireland: Ardmore Advertising

Marketing Freelancer of the Year sponsored by NIMMS: Stephen Rust – Freshways Food Co

Marketer of the Year sponsored by Selective Travel: Elaine Donaghy

Chair’s Award: NITB, Irwin’s Bakery, Phoenix Natural Gas, Limeforge Ltd – trading as See Sense


“These awards recognise the impact that marketing has on the economy in Northern Ireland and the hard work and dedication of people working in this profession. We’ve recognised 15 individuals and companies and commended many more for delivering marketing campaigns which played a major part in the success of our recovering economy,” said Christine Watson, Chair of CIM’s Ireland Board.

Richard Houdmont, CIM’s Network Manager for Ireland commented: “For more than 100 years, CIM has been supporting, representing and developing marketers, teams, leaders and the profession as a whole. Our networks have an unrivalled breadth, depth and diversity making this not just the largest community of marketers, but one with impact. We’re independent, trusted and connected, with access to unmatched ideas, insights and resources to help marketers navigate from problem diagnosis to practical solutions. Our vision is for marketing to be recognised for playing a pivotal role in business, constantly harnessing, integrating and acting on collective intelligence – and our role is to be the catalyst of that. Find out more and join the conversation at”

For more information go to and keep in touch by following @CIMInfo_Ireland.

The Awards are part of marketing month celebrated annually in November. Details of marketing month events can be found at

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